Healthy Chicks’ Affirmation Card Deck: Illustration Process

One of the most fun freelance illustration projects I’ve worked on to date is this – Healthy Chicks’ “Spark Your Bliss” Affirmation Card deck.

Rachel contacted me to ask if I’d like to work on a cover illustration for her affirmation  cards she let me know her concept, size and dimensions – a positive portrait of her enjoying a healthy balanced lifestyle to be printed on a 3.5″ square card.

I took a look through her social media to get a feel for her branding and the kind of images she used, then sketched up 3 rough concept images for her to choose from:

Concept Sketches for "Spark your Bliss" Affirmation Card Deck

Rachel’s favourite was #1 – her sitting on a yoga mat in front of a mandala, with a salad in one hand and a glass of wine in the other.

I drew it up into a more developed version, making a few changes as I went along – a feather on her t-shirt, a more drape-y t-shirt, and a little more detail – although not too much – the final print would be quite small, so overdoing it would be a mistake! That done, I inked in the outlines, being careful to ‘trap’ each section (that is, making sure there are no gaps in the lines) for digital colouring in Photoshop.


Heath Chicks "Spark your Bliss" Concept Design Illustration

I got to work with Photoshop, using soft, feminine colours and textures to complement Rachel’s existing brand, making sure to leave enough space for text and bleed.

Healthy Chicks Affirmation Cards Final Illustration

Rachel sent the finalised image off to print, and my work was complete.

Here are a couple of product shots, courtesy of Healthy Chicks!

Healthy Chicks Affirmation Cards Product Shot

Affirmation Cards Positivity Meditation Flatlay


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